Okay, so this video is an ad for The Times of India, one of the two major English language newspapers in India (the other being The Hindu). On the surface it’s about a day in the life of a cardboard cutout in Chennai but it’s actually about an actor turned politician (see the flipside of the cutout about 45 seconds in- he goes from movie star clothes to politician clothes). As I said in my previous blog, about every major politician here in TN since the 60’s has been part of the movie industry (Kollywood). The video also has lots of good views of Chennai and I really like the music! Don’t worry- things aren’t as crazy here as the video might suggest but passions do run high in this city when it comes to movies and politics!
It won a couple awards at Cannes this year, among other places. By the way, Naaka Mukka literally means ‘Tongue Nose’ in Tamil but it is also a saying for the taste and smell, of Chennai in this instance.
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